Included in the recently passed and signed 2021 annual appropriations bill was a myriad of various COVID-19 stimulus and relief provisions.
You can’t rely on the same messaging you use for your usual appeals! Afterall, these are not usual times. Your appeals need to reflect that if you want to connect with donors and raise money during this pandemic.
Edward McWilliams interviewed Jibreel W. Sarij, Founding CEO of Acutis, to share his insights.