May 2020 Cerini Nonprofit Connection

Topic: Effectively Telling Your Story

Ken Cerini and guest speaker Sherry Goldman of Goldman Communications Group discussed best practices for nonprofits wanting to tell their story – every day and also in these Covid-19 impacted times. They also discussed the various marketing communications/public relations tools nonprofits can use, how to transition missions into messages and stories that audiences will want to hear and that will move them to action, including becoming a donor, what corporations look for when evaluating which nonprofit organizations to sponsor/support, what the media looks for when evaluating stories to cover, and how your online presence can help generate earned media coverage (publicity). (originally aired 5/15/20)

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