Cerini Wins the 2014 AAM Awards in Two Categories

Association for Accounting Marketing announces the winners of the Marketing Achievement Awards

May 22, 2014 (Austin, TX) – Forty-three awards for marketing accomplishment were awarded this evening for accounting marketers recognized for achievement. The Association for Accounting Marketing annual award gala features awards in multiple categories: web sites, branding, multimedia and maverick marketing.

Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 104 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
Firm marketing professionals were recognized at the 25th annual Association for Accounting Marketing Summit, Take AAM and Engage, as a culmination of over two days of education sessions for over 400 attendees.

The categories and winners are as follows:

  • Branding
    • Logo – New or Refreshed, Warren Averett
    • Integrated Branding Programs with a budget under $100,000, BERDON LLP – Accountants and Advisors
    • Integrated Branding Program with a budget of $100,000 or more, Richter LLP
    • Brochures, Warren Averett
    • Announcements/Invitations, Herbein + Company, Inc.
    • Publications: firms with $9.9 million in revenue or less, CERINI & ASSOCIATES, LLP
    • Publications: firms between $10 and $24.9 million in revenue, Henderson Hutcherson & McCullough
    • Publications: firms with $25 million in revenue and above, Rehmann
  • Marketing Campaigns
    • Recruiting Campaign: firms with $25 million in revenue and above, Rehmann
    • Integrated Marketing, Bourgeois Bennett, CPAs & Consultants
    • Direct Marketing – Direct mail campaign, Crowe Horwath LLP
    • Integrated Online Marketing Campaigns, WeiserMazars LLP
  • Media Relations
    • Non-Technical Published and Feature Articles, UHY Advisors Texas
    • Technical Published and Feature Articles, Carr, Riggs and Ingram
    • Integrated PR Campaign, Freed Maxick CPAs
  • Advertising
    • Single Ads, Richter LLP
    • Campaign: total spend of $24,999 or less, Bourgeois Bennett, CPAs & Consultants
    • Campaign: total spend of $25,000 or above, SS&G
    • Paid Online Campaigns , Louis Plung & Company, LLP
  • Website
    • Firms with $9.9 million or less in revenue, Hartmann, Blackmon & Kilgore P.C.
    • Firms between $10 and $24.9 million in revenue, Ingenuity Marketing Group
    • Firms with $25 million or more in revenue, Bennett Thrasher LLP
    • Blogs, WithumSmith+Brown
  • Multimedia
    • Budget of $9,999 or less , Peterson Sullivan LLP
    • Budget of $10,000 or more, WithumSmith+Brown
    • Internal Programs
    • Corporate Social Responsibility: firms with $25 million in revenue and above, Richter LLP
  • Events
    • Budget less than $9,999, UHY Advisors Texas
    • Budget between $10,000 and $24,999, BKD, LLC
    • Seminars/webinars: budget of $25,000 or more, CERINI & ASSOCIATES, LLP
    • Client Service/ Surveys
    • Client Service/Surveys, Freed Maxick CPAs
    • Business Development /Sales Proposals/Presentations
    • Sales Presentations, Carr, Riggs and Ingram
    • Winning Proposals, Clark Nuber P.S.
    • Maverick Marketing
    • Maverick Marketing, UHY Advisors Texas
    • Members Choice
    • Members Choice, Hawkins Ash CPAs

Recipients of the AAM-MAAs were announced at the AAM-MAA s Gala that took place during the Association’s 2014 summit in Austin, TX on May 21-23. This year’s summit marks the 25th edition for the organization. The AAM Summit is the largest event hosted by the association and serves as the most effective way for accounting marketing professionals to connect with colleagues while obtaining practical takeaways to help their firms succeed.


The Association for Accounting Marketing (AAM) promotes excellence, and elevates the professional stature of marketing, business development and other practice growth professionals to the accounting profession, directly impacting members’ professional development and careers through education, networking and thought leadership. Founded in 1989, AAM has more than 700 members, comprised of marketing professionals, business developers, CPAs, consultants, service providers, educators and students. To learn more about AAM, please call (443) 640-1061 or visit www.accountngmarketing.org.

Association for Accounting Marketing

Jayla Boire


2105 Laurel Bush Rd, Suite 201

Bel Air, MD 21015

443-640-1061 ext. 132

Association for Accounting Marketing

Kristin Bailey

Association Coordinator

2105 Laurel Bush Rd, Suite 201

Bel Air, MD 21015




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