You can’t rely on the same messaging you use for your usual appeals! Afterall, these are not usual times. Your appeals need to reflect that if you want to connect with donors and raise money during this pandemic.
Ken Cerini and guest speaker Sherry Goldman of Goldman Communications Group discussed best practices for nonprofits wanting to tell their story – every day and also in these Covid-19 impacted times. They also discussed the various marketing communications/public relations tools nonprofits can use, how to transition missions into messages and stories that audiences will want to hear and that will move them to action, including becoming a donor, what corporations look for when evaluating which nonprofit organizations to sponsor/support, what the media looks for when evaluating stories to cover, and how your online presence can help generate earned media coverage (publicity).