2020 NFP Update Part 7 – Virtual Fundraising – Darren Port, Powered by Professionals. On June 30, 2020, Cerini & Associates, LLP, a leader in providing accounting and auditing services to nonprofits, held their annual Nonprofit Update conference … virtually.
Ken Cerini and guest speaker Sherry Goldman of Goldman Communications Group discussed best practices for nonprofits wanting to tell their story – every day and also in these Covid-19 impacted times. They also discussed the various marketing communications/public relations tools nonprofits can use, how to transition missions into messages and stories that audiences will want to hear and that will move them to action, including becoming a donor, what corporations look for when evaluating which nonprofit organizations to sponsor/support, what the media looks for when evaluating stories to cover, and how your online presence can help generate earned media coverage (publicity).
Navigating a Global Crisis: Resources & Strategies for Nonprofits. The distinguished group of panelists highlighted different strategies & resources available to nonprofits, including the CARES Act, reevaluating your fundraising strategy, strategic realignment and more.
Cerini Nonprofit Connection: Fundraising Strategies. Speaker Ken Cerini and Guest Speaker Rich Isaac of Sandler Training discussed important fundraising strategies for the nonprofit sector.
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