Ken Cerini and guest speaker Sherry Goldman of Goldman Communications Group discussed best practices for nonprofits wanting to tell their story – every day and also in these Covid-19 impacted times. They also discussed the various marketing communications/public relations tools nonprofits can use, how to transition missions into messages and stories that audiences will want to hear and that will move them to action, including becoming a donor, what corporations look for when evaluating which nonprofit organizations to sponsor/support, what the media looks for when evaluating stories to cover, and how your online presence can help generate earned media coverage (publicity).
Ken Cerini and guest speaker Kevin Urso of Connected Technology discussed the importance of protecting your data – especially when working remotely, proper steps to take when there is suspected malicious activity, safely backing up files, and more!
Navigating a Global Crisis: Resources & Strategies for Nonprofits. The distinguished group of panelists highlighted different strategies & resources available to nonprofits, including the CARES Act, reevaluating your fundraising strategy, strategic realignment and more.
Ken Cerini and Guest Speaker Joe Campolo of Campolo, Middleton & McCormick, LLP discussed how to successfully negotiate, how to maximize relationships with fundraisers, and more!
On March 6, 2020, Ken Cerini, CPA, Managing Partner of Cerini & Associates, LLP and Adam Brier, Human Capital Management Consultant of Paycor, Long Island held a live nonprofit webinar covering many trends in the sector. Stay ahead of the curve – 2020 has been an interesting year so far for the nonprofit sector on all fronts. Technology will play an important role in all aspects of an organization’s operations; the way organizations approach fundraising will change, and Board governance will continue to evolve. Those organizations that are not aware of the changing trends will be left behind.
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