Strategic Marketing.
Backed by Cerini.
Monarch Marketing Consulting
Monarch Marketing Consulting, a division of Cerini & Associates, LLP, provides strategic and creative marketing support to businesses and nonprofit organizations looking to strengthen their brand, connect with their audiences, and grow their impact. Whether you need a comprehensive marketing strategy, ongoing execution, or additional expertise to support your existing team, Monarch brings together strategy, creativity, and implementation to help move your organization forward.
More Than Marketing. A Strategic Partner.
For more than 20 years, Cerini & Associates has worked alongside organizations to help them grow, adapt, and navigate an ever-changing business environment. Through those relationships, we have seen firsthand that strong organizations need more than sound financial guidance. They need strong brands, clear messaging, and effective ways to reach and engage the people who matter most.
That is why we created Monarch Marketing Consulting.
Monarch expands Cerini’s advisory approach beyond accounting, providing clients with access to marketing professionals who understand how strategy, branding, content, and communication work together to support larger organizational goals.
We don’t believe in marketing just to check a box. We help organizations develop focused, consistent marketing programs built around where they are today and where they want to go.
Monarch can help you with:
- Marketing Strategy & Planning: Develop a clear marketing roadmap built around your goals, audiences, resources, and opportunities, giving your organization a stronger foundation for its marketing efforts.
- Brand Strategy & Development: Strengthen how your organization looks, sounds, and communicates through brand positioning, messaging, visual identity, and cohesive brand standards.
- Content Marketing: Develop purposeful content, including articles, blogs, thought leadership, website copy, email campaigns, and other resources that build credibility and keep your organization connected to its audience.
- Social Media Marketing: Build a consistent and strategic social presence through content planning, copywriting, graphic design, scheduling, campaign development, and performance analysis.
- Website Strategy & Development: Create or strengthen your digital presence through website strategy, copy, design, development, SEO fundamentals, and ongoing website support.
- Email Marketing: Stay connected to your audiences through newsletters, targeted campaigns, automated communications, audience segmentation, and ongoing email strategy.
- Campaign Development: Bring individual initiatives to life through integrated campaigns supporting events, fundraising, enrollment, new services, product launches, awareness efforts, and other organizational priorities.
- Fractional Marketing Support: Gain access to strategic and creative marketing expertise without the cost or complexity of building a full in-house marketing department. Monarch can serve as an extension of your team or complement the resources you already have.
- Marketing Analytics & Performance: Identify the metrics that actually matter, evaluate what’s working, and use data to make smarter decisions about where to focus your marketing resources.
The Monarch Difference
Monarch combines the creativity of a marketing agency with the strategic mindset you expect from Cerini & Associates.
Our team takes the time to understand your organization before recommending solutions. We look at your goals, audiences, competitive landscape, existing marketing efforts, and internal resources to determine where we can make the greatest impact.
And because Monarch is a division of Cerini & Associates, our approach is rooted in a broader understanding of how organizations operate. Marketing doesn’t exist in a vacuum. It should support your growth, revenue, fundraising, recruitment, retention, and overall organizational strategy.
Whether you need us to develop the strategy, execute it, or work alongside your existing team, our goal is the same: to build marketing that moves your organization forward.
The IRS had assessed penalties for the trust's 2020, 2021, and 2023 tax filings after claiming they had not received the returns. Throughout the entire process, Jacob Lutz and the Cerini team were professional, responsive, persistent, and incredibly knowledgeable. They handled all communications with the IRS, kept us informed every step of the way, and ultimately succeeded in having all of the penalties removed.
What impressed me most was not just their technical expertise, but their genuine commitment to protecting my father's legacy and looking out for our family's best interests. They treated the matter with urgency, attention to detail, and a level of care that went far beyond what I expected from an accounting firm.
My family is extremely grateful for their work and the peace of mind they provided throughout a stressful situation, hence the Google review.
Their team is consistently on time, clear in their communication, highly ethical, and incredibly well-prepared. They make a process that can often feel overwhelming feel structured, manageable, and even energizing. Their pricing is also reasonable, especially given the quality of service and expertise they provide.
Cerini’s presentation to our Board was exceptional. It was clear, thoughtful, accessible, and strategic. The fact that our Board members took time to rave about it afterwards says it all. They are to explain complex financial information in a way that builds confidence, trust, and understanding.
When I'm in rooms with other senior nonprofit leaders and the subject of audit firm recommendations comes up, I always suggest Cerini. On several occasions, another leader or two jumps right in to second that recommendation.
I cannot recommend Cerini highly enough. They are truly sensational.
As the Chief Financial Officer of a large nonprofit organization providing emergency, supportive, and affordable housing throughout New York, I oversee an operating budget of $125 million and a workforce of over 700 employees. Over the past six years, CHI has partnered with Cerini & Associates, and we have been pleased with the quality and consistency of their services.
Cerini & Associates offers a comprehensive range of support, including accounting, audit, tax preparation, and consulting services. Their team has been instrumental in helping us evaluate and improve business performance and key financial metrics. Every member of their staff is knowledgeable, responsive, and genuinely committed to addressing our questions and needs.
A standout aspect of our experience has been the accessibility of their managing partner, Ken Cerini. It is rare to have direct access to a firm’s managing partner, yet he is consistently available to provide guidance and answer questions promptly. This level of engagement reflects the firm’s strong client commitment.
Their partnership has not only supported our Finance team operationally but has also enhanced their technical expertise in accounting and auditing. As a result, our team continues to grow in both confidence and capability.
I highly recommend Cerini & Associates to both nonprofit and for-profit organizations seeking a reliable and knowledgeable accounting firm. Engaging their services, whether through an RFP process or otherwise, can strengthen your organization’s policies, procedures, and overall accounting infrastructure while helping to mitigate risk.