Tell Me a Story: Insight to Action – YPTC
Not every story begins with “once upon a time” nor ends with “happily ever after.” However, a story told well has the ability to not only be impactful, but promote change. Whether told with any combination of words, numbers, music, or pictures, a great storyteller doesn’t just relay the facts. Instead, a great storyteller shares an important message in a way that is emotionally compelling, memorable, and inspires others to action, which is exactly the effect your entity wants when telling the story of its progress and accomplishments to others. Join us and our special guest Henry Berman, as we discuss ways that a good story has the power to lead to action.
Who Should Attend: Individuals working for or with nonprofit organizations such as Board members, Executive Directors, staff members, and consultants; and those involved with creating an entity’s annual report.
1. Describe three fundamental questions that should be answered in every great story.
2. Identify opportunities to inspire others to action through your entity’s financial reporting, grant applications, websites, and social media.
3. List six storytelling techniques that help communicate your entity’s intended impact.
Participants will earn 1.0 CPE credit in Communications and Marketing.
To receive credit, attendees must respond to three out of the four poll questions asked during the program.
Once registered, you will automatically receive access to the webcast recording and if you qualified for CPE, have the ability to download your certificate.