Cerini Nonprofit Connection: Emerging from Quarantine
Matt Burke and guest speaker Theresa Regnante of United Way of Long Island discussed the nonprofit sector as it begins to emerge from quarantine, and what needs to happen to keep it healthy.
Cerini Nonprofit Connection: Effectively Telling Your Story
Ken Cerini and guest speaker Sherry Goldman of Goldman Communications Group discussed best practices for nonprofits wanting to tell their story – every day and also in these Covid-19 impacted times. They also discussed the various marketing communications/public relations tools nonprofits can use, how to transition missions into messages and stories that audiences will want to hear and that will move them to action, including becoming a donor, what corporations look for when evaluating which nonprofit organizations to sponsor/support, what the media looks for when evaluating stories to cover, and how your online presence can help generate earned media coverage (publicity).